Community Corner

What Macomb Nonprofit Deserves a Free Toyota Car?

Local nonprofits have just over a week to apply for Toyota's "100 Cars for Good" program, during which the company will distribute 100 cars to 100 nonprofits in 100 days.

Toyota is donating 100 cars to 100 deserving nonprofits over the course of the next 100 days and you can help one of these vehicles find its way to Macomb Township.

“At Toyota, we appreciate what a big difference a new car or truck can make for organizations that are doing so much to improve lives and strengthen communities across America,” said Jim Lentz, president and COO of Toyota Motor Sales, in a prepared statement. “Over the past 20 years, Toyota has contributed more than half a billion dollars to nonprofits throughout the U.S.  100 Cars for Good allows us to build on that commitment in new ways, putting the public in the ‘driver’s seat’ as we work to help community organizations broaden their impact in neighborhoods nationwide.”

Any registered 501(c)(3) nonprofit organization, or non-profit Native American or Alaskan tribes with sovereignty is eligible to apply for the "100 Cars for Good" program, but groups only have until March 26 at 2:59 a.m. EST to apply online at www.100carsforgood.com. Once the deadline passes, or 5,000 applications are received, the program moves into its next phase.

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In Macomb Township, some of the groups that would be eligible for this contest include , and St. Vincent de Paul Society. All of these organizations could use a free set of wheels, so make sure you encourage them, and other local groups, to apply!

Of those that apply, Toyota will select and certify 500 finalists. These finalists will be notified in April and asked to submit a short video and explanation on how a new vehicle would help further its work. Both will be featured on the 100 Cars for Good site.

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At this point, it falls to the public to make the final choice. Public voting on the finalists will begin on May 14 at www.100carsforgood.com with five organizations up for consideration each day for 100 consecutive days.

The organization with the most votes each day will receive a car. The four runners up each day will receive a $1,000 grant from Toyota.

Finalists will be eligible for one of six Toyota models, including the Camry Hybrid, Highlander SUV, Prius v hybrid, Sienna minivan, Sienna Mobility or Tundra full-sized pickup. A six-year, 100,000-mile powertrain warranty will also be provided for each vehicle, compliments of Toyota Financial Services.


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